Publicity and Marketing

As an independent artist it is up to you to create a fanbase, and the good news is that you don’t need a large fanbase to succeed. It’s more important that you have an enthusiastic fanbase. You just need to harness the power of your network to help make your musical vision a reality. We can assist in strategizing and finding appropriate marketing firms to handle each release.

You don’t want to throw money at a release, and we’ll keep you from doing that, but when there is a true and quantifiable return on investment, it is something you should try. Let’s face it, these days successful projects engage early and often with their audience to help generate pre-campaign buzz and there are companies that can do that efficiently and effectively. It can make sense, but many times that isn’t necessary. You can build that fanbase and buzz from your own social network. We’ll work with you to determine the extent of outside publicity you want, but whatever you do, you gotta get that buzz started.

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Demo Production

Songwriters often use “demos” (short for “demonstration“) to exhibit their songs to recording artists. Early in his career, Garth Brooks discovered and decided to record his hit song “Friends in Low Places” this way. The writers of the song approached him and gave him a demo tape. They were lucky enough to give it to Garth before he became a star, and no doubt, they made a lot of money off of that song.

Demos are a song or group of songs recorded for limited circulation or reference use rather than for general public release. A demo is a way for a musician to approximate their ideas in a fixed format, and to thereby pass along those ideas to record labels, or to other artists. We can make a Demo that sounds like a record.

In fact some of the Nashville demos publishers use to sell their catalogue will blow you away. They use session musicians and first rate singers. A songwriter can choose to sing the song themselves, or they can have someone else sing the song. We can listen to your creation and help you decide which way to go.

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Video Production

Today it is almost imperative to have some video accompanying an audio release. We know how that process works and we recommend a video to accompany one song or more on a project.

You can spend any amount of money on video, so unless you are a trust fund baby, you have to decide how elaborate you want it to be.

The most basic video is an in-studio filming of the session with two or more cameras. When the music is mixed and completed it is then synced with the studio recording. This is almost essential in the day of YouTube. We are not a video company, but coordinating it is a part of what we do and we will work with you to have it done right and affordably.

oms25010-the-big-tiger-roars-again-part-1-benny-martin-backPOINT OF PRIDE: With our historical video on our Benny Martin “Big Tiger Roars Again, Part One” OMS Records was one of the first independent record labels to incorporate video onto an audio CD.

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Mastering

Mastering is the final audio process and involves technical knowledge. It is a field all it’s own and there are companies that only do mastering. 

It’s an important part of the chain. We have total respect for Mastering Engineers, especially the good ones. Mastering is the process that takes place after the recording and mixing of the product. Generally, mastering is done on the final 2 track recording, or “five point one” for surround sound mixes. The mastering process adjusts the equalization, and provides compression on the master mix, limiting and noise reduction.

For a full album release we will recommend a Mastering firm. Yes, we have the equipment, and we do offer in house mastering, but generally only for lower budget releases and demo recordings.  If you are looking for wide distribution of your project, let us tell you why it is important to have your final mix mastered by a mastered engineer. It’s not generally expensive, and it makes the final product consistent and ready for play on various platforms.

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Publishing

Songwriters need to have their songs published. Someone has to be responsible for ensuring the songwriters and composers receive payment when their compositions are used commercially, and it’s the publisher that collects the royalties. We also can help you obtain a mechanical license if you’re looking to record your own version of someone else’s song. It’s not that complicated.

A songwriter, the copyright holder, has the right to be the first to release their song, but once it has been commercially released anyone can record it with Compulsory Mechanical Licensing. You’ll still need to secure a mechanical license from the appropriate music publisher. Many independent artists neglect this step, but we recommend it. For more information take a look at Music Publishing.

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Online Recording

The key recording principle in today’s environment is that the music world is much flatter than it was twenty years ago. A recording artist in San Jose can easily obtain the services of a professional session musician in Raleigh, NC or Nashville, TN. This lets a creative person take advantage of their musical imagination without limits.

In the 1990’s and even into the next decade, almost without exception, all tracking and overdubs (retakes) for recordings were done “on location,” with session artists and singers traveling to a recording studio for their contributions to a project. This made the process of creating a state of the art recordings more costly and logistically more time consuming.

OMS Records was one of the first independent record companies to realize, and take advantage of, the enormous potential of online recording by nationally known artists. With today’s incredible communication and file transfer technologies, it’s easy to collaborate create world class recordings without leaving your home town.

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