Publicity and Marketing
As an independent artist it is up to you to create a fanbase, and the good news is that you don’t need a large fanbase to succeed. It’s more important that you have an enthusiastic fanbase. You just need to harness the power of your network to help make your musical vision a reality. We can assist in strategizing and finding appropriate marketing firms to handle each release.
You don’t want to throw money at a release, and we’ll keep you from doing that, but when there is a true and quantifiable return on investment, it is something you should try. Let’s face it, these days successful projects engage early and often with their audience to help generate pre-campaign buzz and there are companies that can do that efficiently and effectively. It can make sense, but many times that isn’t necessary. You can build that fanbase and buzz from your own social network. We’ll work with you to determine the extent of outside publicity you want, but whatever you do, you gotta get that buzz started.